Videogame platform Roblox is set to go public via a direct listing on Wednesday, March 10, debuting on the New York Stock Exchange under ticker symbol RBLX.
Valued at $29.5 billion last month after it raised $520 million in a Series H round, the company aims to issue 198.9 million shares at a potential price of $45 per share.
Founded by David Baszucki and Erik Cassel in 2004, the online platform hosts user-created games of multiples genres coded in the programming language Lua. Roblox began to grow rapidly in the second half of the 2010s, becoming even more popular during the COVID-19 pandemic. Today, it has one of the top-grossing apps on Apple and Google devices, over 164 million monthly active users, while it makes money by allowing its users to buy virtual currency called Robux that can be used to dress up their avatar or advance in games.
For the first three quarters of 2020 revenue reached $613.9 million, while the company has booked $924 million in sales for the 12 months ending December 31, 2020, a year-over-year growth of 82%.
Roblox had originally planned to go public through a traditional IPO in December 2020, but it delayed its debut following the volatile opening trades in a number of other IPOs like Doordash (DASH) and Airbnb (ABNB).
Here is how you can buy shares
The stock can be found under the ticker symbol RBLX.
Please note that orders can only be placed as Limit Orders until regular trading commences after the opening auction.
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